To Fund WordPress Plugin Development Through Sponsorship, or More Traditional Models?

8 thoughts on “To Fund WordPress Plugin Development Through Sponsorship, or More Traditional Models?

  1. Hey Michael,
    nice read on the business models for plugins!

    In regards to the sponsorship model, you say:

    “However, it requires getting a lot more users, because it’s guaranteed a very small percent will decide to pay, when given the option.”

    I’d add it’s not just a lot more users what you’re aiming at. It’d be more users *interested in your plugin*, which comes down to more users experiencing that expensive pain point and looking for solutions. So, it might be even tougher than just bringing in new traffic.

    Still, sponsorship/donation models could be a neat way not only to generating some steady revenue, but also a solid way to build relationships with other companies and brands. That’s where sponsorships get more interesting in my mind.

    Looking forward to your updates!


    1. Thanks for the feedback Matteoduo. Ya I’m working on a follow-up post where I’m realizing I’m still “selling something”: the idea that my plugin is sufficiently useful to merit sponsoring. Which so far is still a tough sell. (No new donations in the last month, despite going from 100+ active installs to 200+ active installs.)
      And ya, I think establishing actual relations with potential sponsors, helping them see why this project’s health will benefit them directly, rather than broadcasting messages into the ether, will probably be a more fruitful endeavor.


  2. An update: no new donations on the plugin so far. So right now, that means about 0.5% of users donate (because there are more users since I wrote this blog post; but not more donors).
    Also, Mateo Duo’s studies on plugin reviews, where he found at most 3% of plugin users leave a review, suggests I’m unlikely to ever get more than 3% of users donating.
    I mused a bit more on this in my latest plugin transparency report. I’m not done the experiment yet, but so far it’s not looking too good, at least in the short term.


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